SAS 2017-18
In 2017, it was time for Flick to go beyond the early adopters, to a significant national audience.
We used the creative device of a ‘light bulb moment’ to combine electricity, innovation, and the sense of Kiwis ‘switching on’ to a new, better alternative… and in just 4 months, raised Flick’s brand awareness from 37%, to 51% nationwide.
SAS 2017-18
Each TVC showed the moment that a specific realisation ‘clicked’ - in stunning, ultra-slow motion.
An incredibly simple story structure, allowed our pictures, our actor’s performances, and the accompanying ‘realisations’ and music score to deliver the maximum impact, humour and insight.
SAS 2017-18
Each TVC showed the moment that a specific realisation ‘clicked’ - in stunning, ultra-slow motion.
An incredibly simple story structure, allowed our pictures, our actor’s performances, and the accompanying ‘realisations’ and music score to deliver the maximum impact, humour and insight.
SAS 2017-18
Each TVC showed the moment that a specific realisation ‘clicked’ - in stunning, ultra-slow motion.
An incredibly simple story structure, allowed our pictures, our actor’s performances, and the accompanying ‘realisations’ and music score to deliver the maximum impact, humour and insight.
SAS 2017-18
Each TVC showed the moment that a specific realisation ‘clicked’ - in stunning, ultra-slow motion.
An incredibly simple story structure, allowed our pictures, our actor’s performances, and the accompanying ‘realisations’ and music score to deliver the maximum impact, humour and insight.
SAS 2017-18
In print, outdoor and display media, our visuals grabbed attention - while our language turned Flick’s many benefits, into simple, clear and powerful human realisations.
SAS 2017-18
In print, outdoor and display media, our visuals grabbed attention - while our language turned Flick’s many benefits, into simple, clear and powerful human realisations.
SAS 2017-18
The distinctive visual style of the brand campaign, was then carried through a range of supporting activity… such as Flick’s 2018 ‘Winter Savings Guarantee’ campaign.
SAS 2017-18
The distinctive visual style of the brand campaign, was then carried through a range of supporting activity… such as Flick’s 2018 ‘Winter Savings Guarantee’ campaign.
SAS 2017-18
And when a new product suite called for an evolution of our ‘brand argument’ in late 2018 - we gave the now-familiar brand imagery, a fresh and disruptive twist… in a series of punchy 15 second executions, designed to stand out in digital video and social channels.
SAS 2017-18
And when a new product suite called for an evolution of our ‘brand argument’ in late 2018 - we gave the now-familiar brand imagery, a fresh and disruptive twist… in a series of punchy 15 second executions, designed to stand out in digital video and social channels.
SAS 2017-18
And when a new product suite called for an evolution of our ‘brand argument’ in late 2018 - we gave the now-familiar brand imagery, a fresh and disruptive twist… in a series of punchy 15 second executions, designed to stand out in digital video and social channels.
